 Rachel Snyder adds some flavor while demonstrating Mogul Solutions provides demonstration of Ericsson's Mobile Mashup ApplicationThe demonstration consists of one demonstrator at a laptop terminal at the Ericsson booth inside the convention. The demonstator's screen is broadcast on a 10x 15 foot BARCO wall above the tradeshow booth. The BARCO wall displays the mashup data client. consisting of a map that shows the location and communication methods of the two demonstrators that have cellular devices and are walking around the Las Vegas strip. The convention demonstrator initiates voice, video, text, whiteboard, and gaming sessions with the other two demonstrators show casing the application’s functionality on the BARCO wall. The two device demonstrators walk up and down the Las Vegas strip going in and out of mall areas as well as out door pedestrian areas answering various communication sessions with the convention demonstrator at the trade show. The device’s themselves have a similar screen to the convention demonstator showing each others location and communication methods. They can also communicate with each other. Visitors at the Ericsson booth are able to see and hear the sessions between the convention and device demonstrators. They will also be able to see the device demonstrator’s location via GPS on a satellite image map. The device demonstrators Rachel Snyder and Kelly Will created more compelling content by interacting with tourist and performers on the Las Vegas strip.  Kelly Will on a video call in
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Murad Ashurly (Team Ericsson) won the first ever “Mashup in Vegas” bicycling race in Las Vegas, Nevada on Friday, April 3.
Capitalizing on a stellar performance in the race’s “challenges” Murad was able to edge out Peter Staxen (Team Ericsson) who led by 2 minutes before suffering “challenge” penalties. This win showed that Team Ericsson had settled in after two setup days and arriving in Nevada as early as Saturday morning jetlagged. “We are hungry for more wins,” said Ashurly, “and you will see us out there vying for them for the remainder of this series. We have a good team here, with some really good sprinters, and most of us are only just coming into form—not quite 100 percent yet.”
How it unfolded was an electrifying, fast-paced race from start to finish, with speeds averaging 14 mph. This blistering pace may have contributed to the big pile-up in the later stages, plus several other late crashes. Including what appeared to be Owen Turnbull (Team Ericsson) falling over as he failed to get his feet out of his pedal clips at a stop sign. In his defense he was on a video chat with the race coordinator at the time.
 Murad Ashurly
"Mashup in Vegas"
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