Branded Content and Live Demo

2010 | Ericsson News Network

Mogul Solutions was asked to provide the non technological components for a News Network that would operate live.

We produced a real time news network demonstrating our client's technological capabilities.

We supplied actors, reporters, musician, camera operators, and producers as well as generated content for the landmark news network.

The Network featured a news anchor stationed above the Ericsson Pavilion complete with live production booth surrounded in glass so that onlookers could watch as the show was produced.

The Ericsson News Network debuted by having an interactive concert from Jeanne Jolly.  Jeanne Jolly, has who has toured with Chis Body, performed at Carnegie Hall, and had her vocals used in many television series, started the concert with a few songs from her first album, and filled the day by giving interviews about her life as a singer songwriter and debuting a few songs from her upcoming album release.

Anchorperson Pete Hinga was able to see and converse with Jeanne from his anchor desk on the second level of the Ericsson pavilion.

On the Ericsson News Network’s second day reporter Chad Allison toured the Las Vegas Strip area.  Reports were live from locations in front of the Convention and around the strip giving viewers interesting facts about Las Vegas and video highlights from the strip.

On day three Ericsson News Networked continued it’s man about town reporting and added a few key interviews at the anchor desk featuring Jeff Hollingsworth and idea creator Mark Murphy who was the innovator for the Ericsson News Network.