B2B Roadshow

2011 | At&t U-verse Deep Fiber Access Tour

The tour kicked off a new business segment and was designed to illustrate the brand's commitment and investment in the sector while serving as a training facility.  

Executed successful business to business roadshow in 41 cities across 10 states. 

Mogul handled planning and execution logistics required to stop at 49 locations in just 15 weeks.   

The marketing tour gave corporate personnel, engineers, planners, and installers an opportunity to interact with the actual equipment in a mock field setting in terms of visual, touch, and direct questioning before its arrival in the field.

The Result

The presence of the trailer increased brand visibility and interest in each location and encouraged attendees to think about the coming technology integration.  

Benefits of the technology preview in the trailer were felt across the diversity of attendees in terms of increased understanding and project development.

The project served as an opportunity for brand representatives to get to know the clients in each market as well as generate new relationships in a cost effective and timely manner.  Tour also served to facilitate overall sales.