Branding Campaign

2011 | Red Lodge Clearing House

We were asked to help execute a branding campaign and increase Red Lodge Clearing House Website participation.

The goal of the content campaign was to not only increase web traffic to the site, but to increase participation in Natural Resources Policy as well as expand the sites visitors beyond the organizations core followers.

We achieved this goal by integrating a custom content series that helped explain the organization's mission as well as how it can be used by anyone that wants to get involved in the government's policies being created around them. 

The Red Lodge Clearing House created a custom form that speaks directly to the government during a policy's comment period.  This form streamlined the process and could be used by anyone who has a voice they wanted heard by policy makers.

The content series instructed viewers on how to utilize the form and get involved in their environment.  The series was also created to work as a stand alone instructional series that was dropped into Social Media as well as other Natural Policy outlets.

The content series was kicked off with a branding drive at the PIELC convention in Eugene Oregon.  Red Lodge Clearing House utilized the instructional video and the website it's self to recruit News Letter subscribers. Mogul also created and sourced branded reusable shopping bags made from recycled material to entice new subscribers.

The campaign resulted in an increase in web traffic and form usage.

The organization also increased it's newsletter subscriptions.

         RLCH Welcome Video

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PIELC Convention in Eugene, Oregon